Showing posts with label brand strategy. Show all posts
Showing posts with label brand strategy. Show all posts

Friday, 29 April 2016

Real Estate - Brand Creation, Refresh, Interiors, Architecture, Digital and Brand Strategy Consulting in India



We work with estate agents, realtors and developers to build their brands and define the experience they offer their customers. This work ranges from name generation and corporate identity through to brand communication, apps, websites and the design & build of welcoming offices and sexy sales lounges.
Buying a new home is an exciting, terrifying, emotionally charged experience – not to mention the biggest financial transaction in most people’s lifetime. Our brand strategy consulting in india experience you offer your customers should reflect this.
In London, we work with a new generation of estate agents who focus on great customer service and a better experience for both buyers and sellers.
For decades, estate agents’ branches have, at best, been described as simply ‘offices on the high street’. The visitor’s experience has been subject to very little real innovation or interaction – until recently. Using our 360° approach, we go beyond conventional estate agent office design and create all-encompassing agency experiences.
This work is mirrored on the international stage through our work with real estate developers of high-end properties and state-of-the-art office spaces.
Our brand consultants advise on brand strategy and positioning, our graphic designers create memorable brand identities and communications, while our interior designers and architects develop the environments where the customer experience is brought to life. Meanwhile our INSIGHT team will devise a strategy to make sure you’re connecting with your customers via the most effective channels possible.

Thursday, 25 February 2016

Branding and Retail Trends for 2016

Social Consciousness tying in with the brand

CSR imperatives are mandated for organisations of certain sizes, but leveraging the right CSR activity that builds on what the brand stands for, adds a valuable dimension to an organisation’s brand identity building effort. Food brands for example could help farmers through pricing, training or any other avenue they see fit.

Branding and Retail Trends for 2016


There are brands like TOMS that have built their offering around a social cause. When a consumer purchases a pair of shoes for themselves, TOMS provides a pair of shoes to a child in need. This gesture not only mitigates consumer guilt over an extravagant purchase but also builds on the do good, feel good factor of buying into the brand. This also generates conversations around the brand.

These trends we have forecast for India are at a basic level since we foresee these as the first ones to change in the coming year. The higher-order experiences within the above trends will be the next steps in the coming years.

For more details visit our website- http://in.i-amonline.com/branding-and-retail-trends-for-2016-trend-5/