With a theme of celebrating the joy and primal wonder of water, I-AM created a ‘brand experience’ integrated moving, working water as well as more abstract, artistic features. Working showerheads and mixers are set against the backdrop of a 4D-mapped ‘digital waterfall’ animated artwork and the window display features billowing fabric evocative of water flowing from a tap.
Showcasing more than 200 products in the space, The Water Studio strikes a balance between inspiration and expertise. It is a working space, a creative sanctuary and studio for education and collaboration.
I-AM also designed the website for The Water Studio, where you can find out more about the project. Offered Website, Interior design, brand experience, brand application, launch strategy & communication.